We just recently launched the new Awapuhi Wild Ginger luxury care for dry and damaged hair and it has been so well recieved at the salon! The key to asking your guest to spend the extra time and money on this new treatment is going to be education. When we have a guest in the salon and introduce to them the Awapuhi Wild Ginger, we start with the main three keys of reducing breakage up to 80%, improving shine up to 35% and preventing color fade up to 67%. This is a great ice breaker to open up the door to offering the Keratriplex Treatment to them. 9 out of 10 guest have complained of those three areas as being their biggest concern. While performing the two-step treatment be sure to walk your guest through each step educating them along the way. This is a new experience for them and educating them on exactly what your doing will make them much more comfortable. Follow this formula and you will create well educated, happy salon guest who are excited to celebrate this new service and recommend it to their friends. Thanks for tuning in, can't wait to hear all your success stories with this new treatment!! If there are any topics you would like me to address specifically please email me at sonnyd@paulmitchellthesalon1.com Until next time with passion- Sonny D
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