Holidays are here!!

Happy Holidays!
As loyal patrons of the salon 1.0, we'd like to pass on these savings to you. We have great deals on holiday gift sets at the salon this season, and 25% off gift cards. Also if you don't want to wait in line or traffic this season visit our NEW online shopping mall where you can find everything from all of your favorite stores and earn up to 35% cash back from select retailers, by becoming a preferred customer. It's easy, it's free, and it's convenient!

Visit www.marketamerica.com/thesalon and start shopping!
Target, Victoria Secret, JCPenny, Bestbuy, Starbucks, Wal-Mart, Zales..
...and thousands more!!!

Awapuhi Gone Wild!!

We just recently launched the new Awapuhi Wild Ginger luxury care for dry and damaged hair and it has been so well recieved at the salon! The key to asking your guest to spend the extra time and money on this new treatment is going to be education. When we have a guest in the salon and introduce to them the Awapuhi Wild Ginger, we start with the main three keys of reducing breakage up to 80%, improving shine up to 35% and preventing color fade up to 67%. This is a great ice breaker to open up the door to offering the Keratriplex Treatment to them. 9 out of 10 guest have complained of those three areas as being their biggest concern. While performing the two-step treatment be sure to walk your guest through each step educating them along the way. This is a new experience for them and educating them on exactly what your doing will make them much more comfortable. Follow this formula and you will create well educated, happy salon guest who are excited to celebrate this new service and recommend it to their friends. Thanks for tuning in, can't wait to hear all your success stories with this new treatment!! If there are any topics you would like me to address specifically please email me at sonnyd@paulmitchellthesalon1.com Until next time with passion- Sonny D

Awapuhi Wild Ginger "the system"

Well as you all know we are in the middle of an Awapuhi Wild Ginger Revolution. All of our fellow Paul Mitchell Focused peers can't get enough of it. One of the questions we have been hearing alot from guest is "where do i start, with this new line?" Well the answer is simple, our hair like our bodies after years of abuse or neglect gets out of shape and not in just one area, its all over. Therefore our hair like our bodies needs multiple exercises using different machines for different muscle groups, or a "system" to get in shape. So the answer to "where do i start?" is simple, The Awapuhi Wild Ginger essentials Kit,(priced at $40)features all 6 of the take home products, thats a "complete workout" focusing on all the "muscle groups" of the hair, cleanse, condition, and style!! This is also constant reinforcement of the Keratin, laced throughout the products. So the benefits of reduced breakage, improved shine, and prevention of color fade are just that much more heightened!! Now, doesn't that make sense? Let me know what you think, until next time with passion, Sonny D- Next time we will tackle a topic that alot of our readers have been asking me to address, "How do you increase your avg. ticket in this "sensitive" economy without offending anyone?"

What our guest say about Awapuhi Wild Ginger

We've slowly been inserting the new Awapuhi Wild Ginger into some of our services and our guest love it!! What we are looking for in an Awapuhi scenario is someone that is: a) chemically dependent b) has dry hair c) lack of shine Heres how we intro it to them, we say "We are so excited about the latest luxury line from Paul Mitchell Awapuhi Wild Ginger, its going to help rebuild the integrity of hair thats overly processed, dry, and dull with a Keratriplex formula that works from the inside out. We have a limited supply right now and I think your hair would really enjoy it so im going to use the system on you today while we are in the wash house." Our guest get super excited and feel really special, while in the wash house we point out facts like the sulfate free shampoo, and the amazing lather that it produces. Our guest say that it smells amazing! When we come from the wash house we let them look through the brochure so they can learn mor about it. By the end of their experience our guest are asking when can I get it! Its amazing. If you have any Awapuhi Wild Ginger victories please share them with us. Until next time. With passion! Sonny D P.S.check out the awapuhi video on you tube! copy and paste this link in your browser. http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fv%2FYrSRCFizgio%26color1%3D0xb1b1b1%26color2%3D0xd0d0d0%26hl%3Den_US%26feature%3Dplayer_embedde&h=7de33

Viva Las Vegas

Wow I think is what best describes our trip to Las Vegas. We were there for our annual Paul Mitchell Signature Gathering. To describe what we experienced with words is really hard. Lets just say there was lots of hair flying around, fun parties, great education and did I mention the back drop, Las Vegas, how could you go wrong. Hairdressers have to be the coolest people on earth to hang with for 4 days, and we got to hang with about 4,000 of them!!
We also were there to celebrate the 30th anniversary of Paul Mitchell the company, which was huge. The whole event was capped off with the launch of Paul Mitchell's newest luxury haircare line Awapuhi Wild Ginger. The line features a Keratriplex Treatment done in the salon that will reduce breakage 80%, improve shine 35%, and prevent color fade 67%!! Keratriplex has 3 unique proteins that repair the hair from the inside out!!
Also there are 7 other products that you can take home for continued maintenance. We are so excited about these products because it is truly going to revolutionize how we treat dry, damaged, and fragile locks. We have been testing the products now going on two weeks and everyone loves them and hair has never felt so good!!
Stay tuned as we prepare our Editors Launch party to introduce the line to the masses!! Until then with passion- Sonny D

5 MUST HAVE PRODUCTS FOR THE SUMMER!

OK so after a long and strenuous process we have created the top 5 Paul Mitchell products you can't afford to be without this summer.

1.Color Protect Locking Spray- provides UV protection helps prevent color fade.
2.Round Trip- curl definer,gives the hair a lightweight beachy wave that last.
3.Hold Me Tight- Lightweight finishing spray for strong yet flexible style.
4.Awapuhi Moisture Mist- Hydrating body spray perfect while laying out.
5.Super Strong Treatment- Weekly treatment that helps rebuild, restore, and repair hair strands.

These products are essential for you to get through the summer and combat the different elements that we deal with: heat, humidity, rain, and sun rays. You can learn more about them at www.paulmitchell.com or by visiting us at the salon 1.0 where your styling professional can show you the what,where, why, and how of these products. We are now off to Vegas for our annual gathering where we will get inspired and have fun info to share with you next time. Until then as always with passion -Sonny D. www.paulmitchellthesalon1.com

Also we'd love to hear your Top 5 if some of them didn'y make our list.

Its about time.

Recently at the salon 1.0 we launched our "Express Bar Menu" for the summer, which features over 25 different services that are $25 or less. The next coolest part is that these services can all be performed in 10 minutes or less. I know what your thinking that's fast how can it be possible. Well here at the salon 1.0 we've been working on different time saving techniques for the past six months to come up with these. On the menu we have color, cutting, styling, make-up, tanning and even extension services for you to choose from. Express color features things like "Touch 'n' Go" where you get your regrowth only colored in those vital areas like your part and your hairline to get you by for a few more weeks. Make-up features a 5 min eye makeover for an evening or daytime refresher. Express style features diffusing techniques as well as ironing techniques using Paul Mitchell's new Pro Tools line. This summer should be about spending more time enjoying life not trapped in the salon so I know you'll enjoy this select menu. When making a reservation don't forget to mention the "Express Bar Menu" and our reservationist will put you in the Express Lane on your next visit. As always with passion- Sonny D stay tuned next time will talk about the top five products you can't live without this summer!! visit us at www.paulmitchellthesalon1.com